FTP Instructions

Instructions for PC/Windows Users
1) Right-click on the Start menu (lower left corner of your screen) and select Open

2) Find the Address bar in the upper left corner of the window. In the address bar, type ftp://markadvertising.com

3) After a short pause, a window will pop up prompting you to enter a username and password. Please call for username and password. (Make sure the "Log on anonymously" button is NOT checked).

4) After a short pause, a new window will appear. Look for the folder name that we provided for you or create a new folder for your project. Open the folder by double-clicking and then copy & paste (or drag & drop) files to or from this folder to your computer.

Instructions for Apple Computer/Mac Users
1) Download an FTP program for Mac.
• Transmit (http://www.panic.com/transmit/)
• Fetch (http://www.fetchsoftworks.com/)
• Apple has free FTP programs on their Downloads > Internet Utility website http://www.apple.com/downloads/

2) Set up a new connection by dropping in our hostname and corresponding username and password as shown below. It will log you into a folder/directory structure where you can add your project file folder. Then browse to your files on your computer and drag them into the folder you just created. After your files have completed uploading, please contact your salesperson/graphic artist to let them know that your files have been uploaded.

Hostname: www.markadvertising.com
Username: please call for username
Password: please call for password

Client Templates

Mark Advertising 4-Fold Brochure Template

4-Fold Brochure

Full Bleed Size (starting document size)
16.25" x 9.25"

Document Trim Size (final size after being cut)
16" x 9"
* Please be sure to keep all text within the safe margin.

Resolution
300 DPI

download icon Download a template for 4-Fold Brochure


Mark Advertising 3-Fold Brochure Template

3-Fold Brochure

Full Bleed Size (starting document size)
11.25" x 8.75"

Document Trim Size (final size after being cut)
11" x 8.50"
* Please be sure to keep all text within the safe margin.

Resolution
300 DPI

download icon Download a template for 3-Fold Brochure


Mark Advertising Rack Card Template

Rack Card

Full Bleed Size (starting document size)
4.25" x 9.25"

Document Trim Size (final size after being cut)
4" x 9"
* Please be sure to keep all text within the safe margin.

Resolution
300 DPI

download icon Download a template for Rack Card


Mark Advertising Business Card Template

Business Card

Full Bleed Size (starting document size)
3.75" x 2.25"

Document Trim Size (final size after being cut)
3.5" x 2"
* Please be sure to keep all text within the safe margin.

Resolution
300 DPI

download icon Download a template for Business Card

Client Guidelines

What is resolution?

Resolution refers to the number of dots per inch (dpi), or the amount of detail the image has. Most documents prepared for upload should be 300 dpi at 100% of the final print size. Higher resolution means a more detailed image, and also larger file and longer upload time.

PDF Settings

When saving a document in Portable Document Format (PDF) using Adobe Acrobat Distiller, please download our Adobe Acrobat Distiller settings (recommended).

CMYK vs. RGB

CMYK (Cyan, Magenta, Yellow and Black) are the colors used in the printing process, whereas RGB (Red, Green and Blue) are the colors used by screen displays such as your monitor. Please note that JPEG files are almost always in RGB.

Your document should be created in CMYK mode so that the colors that you see on the screen most closely match the final printed product. If you create your document in RGB, the colors in your printed product may vary slightly. Many of the bright values produced by your monitor cannot be reproduced in print.

Converting Fonts to Outlines

Text can be converted to curves (paths) in some graphics programs. This will fix upload errors that result when fonts are not embedded in your file. Following these easy steps will help ensure that your text prints clearly.

How to convert fonts to outlines in Adobe Illustrator
1. Select all text.
2. Click Type Menu> Type> Create Outlines
3. Text now has a blue outline.
4. Save a copy and re-upload.

Vector vs. Raster

What are Vector Images?Vector images use mathematical equations to define each component of an image. This allows vector images to retain their high-quality at any size. When possible, use vector graphics created in a desktop publishing program.

What are Raster Images?
A raster image is composed of a collection of tiny dots called pixels. When these pixels are small, and placed close together, they fool the eye into forming a single image. Raster images work well when subtle gradations of color are necessary. Because they contain a fixed number of pixels, a major disadvantage of raster images is that their quality suffers when they are enlarged or otherwise transformed. They are also large in file size.

Images

Digital Imaging
You may create printed products on our web site using digitized images from a variety of sources. Your designs, photos and images can come from a digital camera, scanner, or the Web. Any image you plan to use must be saved at approximately 300-dpi at 100% output size for the very best printing results. It´s helpful to know that shrinking an image on a product will increase its resolution. For example, an image captured at 600 x 900 pixels has 150-dpi at 4" x 6". However, it can be printed at 300-dpi by reducing its dimensions on the product to 2" x 3".

Images from a Digital Camera
If you wish to use images from a digital camera, before you snap pictures make sure the camera is set at a high enough resolution to result in 300 DPI at the intended photo print size. Most cameras have various settings for resolutions. The highest resolution for your camera depends on how many megapixels it has. You cannot increase the resolution of a photo after it is taken, except by reducing its printed dimensions (after you upload the image). Be careful when cropping a photo after it is taken. Cropping will reduce the number of pixels in the final image.

Images from a Scanner
Like a digital camera, a scanner must be preset to the proper resolution before image capture. Many scanners default to 150-dpi (or spi). Set your scanner´s resolution so that it results in 300-dpi at the image´s final print size. If your resulting scanned image is smaller than the recommended size or has less dpi than you need, you should either rescan your original at a higher resolution, or use the image for a smaller printed area.

Images from the Web
Images found on the web are typically at a resolution of 72-dpi. This resolution is much too low for quality printing. In addition, most images on the web are protected by copyright laws. For these reasons, we do not recommend using images from the web.

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