Happy Holidays!

December 12th, 2014

We would like to thank you for being a customer this past year. We want you to know we appreciate the business you have given us, and look forward to serving you in the coming years.

As the holidays approach, we hope you will enjoy them with family and loved ones. We recognize the need of our employees to be able to spend time with their families, also. Therefore, in observance of Christmas and the New Year, our office will be closed at 4:00 p.m. on Tuesday, December 23rd, 2014 through Friday, January 2nd, 2015. We will resume regular office hours on Monday, January 5th.

Our very best wishes to you for a safe and happy holiday season.

Thank you!

November 26th, 2014

THANK YOU!

Thanksgiving is a time for all of us to stop for a moment and remember what we have… to be appreciative for our families, friends, and other countless blessings. It is also be a time for us to be thankful for our customers!

All of us at Mark Advertising are truly grateful for your business. We understand that, as a customer, you have many choices. Continuing your service with us shows your ongoing trust and belief in us. We thank you for your loyalty.

Our top priority is to provide the best customer experience possible. Our business only exists because of our customers.

We wish you and your families a safe and Happy Thanksgiving.

Fall Into Savings!

September 3rd, 2014

Fall Print Combo Promotion

Valid on orders placed September 3rd through October 31st.

4 x 9 Rack Cards

Full color, two-sided, printed on 80# gloss cover stock

  • 12,500 = $645
  • 25,000 = $839
  • 50,000 = $1,216
  • 100,000 = $1,983
  • 150,000 = $2,731

3-Fold Brochures (or 2-sided 8.5” x 11”)

Full color, 8.5 x 11 flat or folded, printed on 70# gloss text stock

  • 12,500 = $1,175
  • 25,000 = $1,528
  • 50,000 = $2,190
  • 100,000 = $3,344
  • 150,000 = $4,618

Download and print the flyer

Top 5 Concerns of Modern Marketers

June 10th, 2014

Digital marketing done right requires an integrated process whether you choose to recognize it or not. I don’t make that statement lightly but from knowledge and experience. The results of Adobe’s Digital Distress Survey proves the point clearly. Marketers express doubt about theirskills, effectiveness and ability to measure impact as indicated by the statistics below.

  1. Marketers are not confident in their digital ability. Only 48% of digital marketers feel highly proficient in digital marketing.
  2. Marketers have low confidence in marketing performance at their company as only 40% think their corporate marketing is effective.
  3. Over 68% of marketing professionals feel more pressured to show return on investment on marketing spend.
  4. Most digital marketers don’t have formal training; 82% learn on the job.
  5. Only 9% of respondents strongly agree with the statement “I know our digital marketing is working.”

Conceptual digital marketing models and processes abound. The AIDA model, now 130 years old according to Wikipedia, is a commonly accepted method to transition from traditional marketing to digital.

Demand generation exists at the very top of the AIDA model. Clearly, the means to integrate your organization into that model is neither straightforward or easy.

I’m privileged to lead a global team delivering organic and site search strategies that align closely with all other digital and media channels. As part of a Global Demand Generation organization, my team uses integrated resources and tools to successfully deliver KPI-driven results including worldwide subscriptions, trials, sales leads, and revenue-based metrics. Yes, we are data driven.

The concept of “team” is so important in being able to overcome the observed doubts that the Adobe survey points out. I’ve written separately about hiring a search marketing team and the difficulties of doing it well. The most important thing when integrating effectively within the global digital marketing environment is to establish an enterprise team environment where all the players and decision makers understand how what they do impacts what the rest of the team is doing. This is far easier said than done in big companies. That way, communication flows and adjustments to both process and strategy happens in real time to support the desired outcomes of meeting sales and revenue targets.

Yes, it is common sense, not rocket science. Do people and brands develop integration strategies well? Generally, no they don’t. Organizational, political, and knowledge deficiencies make it difficult. And a strong vision, clear leadership, and a commitment to collaboration can help make integration easier.

The digital marketing model you follow (Fortune 500 companies have thrived focusing exclusively on AIDA) isn’t always as important as the means by which you implement it. As with any process or model, you have to start somewhere but the important action is to always improve and mature both the model and the integration to fit your corporate culture and people.

What do you and your teams do to overcome “Digital Distress”?

Marketers Use Facebook Despite Believing It May Be Ineffective

May 30th, 2014

Facebook remains the most popular social media platform among marketers, but less than half agree that it’s actually effective, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report.

Nearly 100% of professionals polled reported using the network in business-to-consumer marketing while 89% said they used it to communicate with other businesses. Despite these astronomical numbers, 57% of the marketers either don’t think their Facebook posts make a difference or aren’t sure.

Twitter came in as the second most popular site — 83% of marketers reported using the microblogging service — while LinkedIn took third. Only 28% take advantage of Instagram while a mere 1% have incorporated Snapchat into their work. The top six platforms have stayed relatively steady since 2012.

The chart below, created by Statista, outlines some of the most popular social media platforms used by marketers:

5th Annual Spring Promo

February 27th, 2014

Print Combo Promotion

Valid on orders placed February 17th through March 31st.

4 x 9 Rack Cards

Full color, two-sided, printed on 80# gloss cover stock

  • 12,500 = $645
  • 25,000 = $839
  • 50,000 = $1,216
  • 100,000 = $1,983
  • 150,000 = $2,731

3-Fold Brochures (or 2-sided 8.5” x 11”)

Full color, 8.5 x 11 flat or folded, printed on 70# gloss text stock

  • 12,500 = $1,175
  • 25,000 = $1,528
  • 50,000 = $2,190
  • 100,000 = $3,344
  • 150,000 = $4,618

Happy Holidays!

December 6th, 2013

We would like to thank you for being a customer this past year. We want you to know we appreciate the business you have given us, and look forward to serving you in the coming years.

As the holidays approach, we hope you will enjoy them with family and loved ones. We recognize the need of our employees to be able to spend time with their families, also. Therefore, in observance of Christmas and the New Year, our office will be closed at Noon on Friday, December 20th, 2013 through Wednesday, January 1st, 2014. We will resume regular office hours on Thursday, January 2nd.

Our very best wishes to you for a safe and happy holiday season.

Congratulations Lori

November 1st, 2013

It is with mixed emotions that we bid a very fond farewell to LORI ROTH as she begins a new journey called retirement. Your family at Mark Advertising wishes you the best of luck in the next chapter of your life. Thank you for 38 wonderful years of dedicated service in the printing industry. We will miss you!

Mark’s Adventure

October 16th, 2013

Mark Advertising is offering a $50 Visa gift card to the person with the highest score on Mark’s Adventure at 12:00PM (Noon) EDT on 10/23/13. There’s only one week left to play and we have a pretty good battle for first place going on. Can you beat them out and take home the $50 Visa gift card?

Play Mark’s Adventure on Facebook.

Happy Birthday Google

September 27th, 2013

Today marks Google’s 15th birthday. They are celebrating with an interactive doodle on their home page.  You can use a stick to see how much candy you can shack from a pinnate.  We scored 140. No, scratch that.. 159. You can also see how Google looked when it first started by Googling “Google in 1998″ (without the quotes). This will give you a throwback look for your Google searches.

Google Hummingbird

Yesterday Google also announced a major change to their search algorithm. This new algorithm, dubbed “hummingbird”, which was was implemented about a month ago, now has the ability to handle more complex queries and better voice search. Google has also added a handy compare tool for similar things. Try Googling “compare coconut oil and olive oil”. It appears that google is trying to answer your questions without you having to dig through the search results, or show more relevant results higher. This is set to shack up the world of SEO (search engine optimization). The change has effected about 90% of websites across the internet. Search rankings have been reordered to better answer your search queries right on Google. Once again, Google has thrown everything we though we knew about SEO, right out the window. But, like we’ve always said, Google is all about relevancy. If your content is the most relevant to the users search query, you should be OK.

Our Blog

We would like to thank you for being a customer this past year. We want you to know we appreciate the business you have given us, and look forward to serving you in the coming years.
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