Mark Advertising

What is Digital Printing?

Methods such as laser and ink-jet printing are known as digital printing. In digital printing, an image is sent directly to the printer using digital files such as PDFs . This eliminates the need for a printing plate – used in offset printing – which can save some money and time.

While offset printing still often results in slightly better quality prints, digital printing has brought about fast turnaround times and printing on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print. This type of printing makes economical sense for smaller projects/quantities.

Mark Advertising would like to extend a heart felt “thank you” for being a customer this past year.  We want you to know we appreciate the business you have given us, and look forward to serving you in the coming years.

As the holidays approach, we hope you will enjoy them with family and loved ones.  We recognize the need of our employees to be able to spend time with their families, also.  Therefore, in observance of Christmas and the New Year, our office will be closed at Noon on Friday, December 23rd, 2011 through Monday, January 2nd, 2012.  We will resume regular office hours on Tuesday, January 3rd.

Again, our very best wishes to you for a happy holiday season.

Unique Holiday Cards

• 7” x 10” flat, folds to 7” x 5” (supplied to you flat)
• Custom design to reflect your company identity
• Full color with UV coating on the outside, black copy inside
• Includes FREE A-7 envelopes (white, 7 1/4” x 5 1/4”)

Holiday Cards

125 = $361 (2.89 each)
250 = $372 (1.49 each)
500 = $393 (.78 each)

• Cost includes new layout/design based on supplied photos and copy, which must be received by November 23rd. Also includes two rounds of proofs and client changes.
• If supplying PDF files, we request that files be provided by November 23rd please.
• Delivery will take place on or before December 9th.
• All orders are COD upon pick-up or delivery of final product. Pricing does not include delivery charge.
• If you are considering larger quantities in any products offered, call us today for your custom quote!

Mailing Services Available

We are all about making life easy on you! Just supply us with a mailing list (in Excel) and we will address, stamp and deliver your cards to the Post Office by December 10th (does not include postage – first class rates apply).

125 = $85
250 = $110
500 = $160

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To better serve our clients, Mark Advertising has added an additional designer to our art room. Please join us in welcoming Anthony Ketchmark, Graphic and Web Designer, to the Mark Advertising team.

Anthony worked in San Diego for a local free music magazine called Modern Fix, designing editorial and advertising layouts. He then transitioned to Monolith Multimedia, a self-made company specializing in design and programming web sites for small businesses. Anthony continues to expand his skills by pursuing a Bachelors of Science at Bowling Green State University, with a minor in Computer Science.

A process used for printing on a flat surface using metal plates. An image is transferred to the plate, then chemically treated so that ink only “sticks” to the images areas. Areas without images reject the ink. The plate is then rolled onto a rubber cylinder, applying the inked area to the paper. This system is “offset” because the plate does not come in direct contact with the paper. This preserves the quality of the plate and gives it a longer shelf life.

Steps of the graphic design process to follow that will help you to achieve the best results:
• Gather info – what do you need?
• Create project outline – proposal/cost
• Brainstorm!
• Rough sketches – on the right track?
• Design multiple versions – at least two
• Revisions
• Finish line – approval

Mark Advertising is pleased to introduce the newest addition to our design team, Brandy Jarrett.  She recently graduated from Bowling Green State University with a degree in Visual Communication Technology, focusing on print and graphic design.  She is excited to be working in the advertising field and continuing to grow as an artist.  Brandy and her husband reside in Bellevue with their two dogs.

Welcome aboard Brandy, we’re glad to have you as part of our crew!

Congratulations to Janesville Acoustics for being a 2011 Automotive News PACE Award Winner for Product Innovation.  They won the award in the product category for their Molded Fiber IP Closeouts with Integrated Lighting and Ducts.

Janesville’s closeout applies progressive design and uses recycled material to produce a creative solution for closing the underside of instrument panels in automobiles.  It combines one part noise blocking, noise adsorption, aimed lighting and improved HVAC distribution.  (Mark Advertising aided in coordinating the video needed to submit product info to the PACE committee.)

We are honored to have been a part of this project.  Way to go Janesville Acoustics!

It’s time to get back to basics and keep it simple.  Getting your message noticed should not involve an explosion of copy filling every iota of space.  You won’t get your money’s worth that way.  In fact, you could lose money by scaring off prospects because your material is way too busy.  Convey your message clearly to people, give them a definite call to action and effortless functionality.  You will ultimately accomplish your marketing goals by following those steps.  Oh, please remember – simplifying does not mean using Helvetica (or Arial).  Happy designing!

Print Combo Promotion
Valid on orders received between
February 10th through March 26th

4 x 9 Rack Cards

• Full color, 80# gloss cover stock.
• Cost includes new layout/design.

12,500 = $645               25,000 = $839
50,000 = $1,216            100,000 = $1,983
150,000 = $2,731

3-Fold Brochures

• Full color, 70# gloss text stock.
• Cost includes new layout/design.

12,500 = $1,175          25,000 = $1,528          50,000 = $2,190          100,000 = $3,344          150,000 = $4,618

Be sure to contact Jen, Lori or Megan today for details!